Spotted in France
by Gregory Edmont

I just finished one book on France, and this is the next in line. Picked it from the France section in the library mainly because it is a Moto-Travelogue with a difference, The cover showed that Gregory on a Vespa Scooter with a Dalmatian and I could make out that this was an on road journey through France. If you don't know the French just Love DOGS and this books makes it all the more evident. The book is filled with hints on how much the French love their dogs, Did you know that the French have mating shops or to put it more crudely animal brothels where one can take his pet to be "trained" just in case if breeding does not come naturally to his pet. Did you know that French dogs eat out at restaurants with their owners and are often given their own chair at the restaurant table, with their own dish.

Having just finished an Excellent book on the French last week I was hoping this one to be just as good and it was. The book starts with "I knew my life was missing something . . . I just didn’t know what, ...." I always wanted to have a pet dog and this book just gave me a hundred more reasons why I should hurry up. You can read a brief outline of the story in one of the reviews here which broadly give you an idea of the story.

Gregory's life truly changes for the better with the dog, everywhere he goes people are more friendly , strangers come and talk to him and compliment him about the dog. He is invited into homes, fed and treated well , offered assistance , showered with innumerable smiles and the like just because he and his dog strike a gentle chord in people's hearts wherever they go.

In the 2 years Gregory also gets too attached to JP as he calls his dalmatian, and they share a lovely relationship. The book is filled with cute one page hand sketches of JP and the environment of the chapter which are sort of a prelude to what's in the chapter and really add a sort of a suspense and good feel to the book. This book is very well written in a simple and lucid manner, and can be easily read in a few hours. Apparently there is a movie in the making on the book, I'm looking forward to the movie now.

McDonald's: Behind the Arches
by : John F. Love

If you have ever wondered what happens behind the scenes at every Mc Donald's restaurant this is the book for you. How does Mc Donalds have your order ready by the time you drive through from the order mike to the pick up window? What is the story behind the Clown Ronald Mc Donald and why is he so popular today (by some records he is second in popularity in the US only to Santaclaus) as the Mascot of Mc Donalds? This is the book to read.

The books starts when Mc Donalds was just a fledgling operation , a single store sun by the Mc Donald brothers who have discovered a better, faster and a more efficient way of running a Fast food Joint and then takes you on a Roller coaster ride of the history of Mc Donalds from day one till about 1986 when the books was originally published and Mc Donalds became the huge monolith that it is today. The evolution part is really interesting, for example why and how do Mc Donalds French fries taste the same all around the world, and what is the secret behind those french fries, with just the right amount of crispiness, the soft insides and the tasty golden crust. did you know the Mc Donalds fries are dipped in a light sugar solution just before frying to give that golden brown color.

The book gives you a good insight into the mind and thinking of founder of modern day Mac Donald's - the indomitable Ray Kroc and the hundreds of suppliers and franchisees who made Mc Donalds the success that it is today. The author is of course unabashedly positive about the company and the people behind the scenes but I guess that is the compromise you have to make if you want the inside view of such a business. After all why should people speak to you if you are going to write a critical commentary of their business.
But critical or not, the book is an immensely good read and with 450 + pages in pretty much detail. Should be a must read for anyone entering into a franchising / food business.

For Marketing fanatics the pages present very good lessons in how Mc Donalds initially stumbled and how it got back on track when the chain expanded internationally customizing to just the right amount to local tastes.

PS: This is not from the Book , Also have a look at the regional Mc Donalds dishes and the amount of customization they have done here.